HERITAGE & BRAND STORY

PHILOSOPHY - OUR FOUNDATION

JACOB JENSEN®’s design is based on a philosophy developed by our founder, Jacob Jensen. He believed that everything we create must be original, beyondtime and fashion trends. He strived to understand fundamental user needs and behaviours in depth asthe basis of each design. Like our founder, we strive to create products that are different, but not strange, unique and unseen, hence creating a superior overall user experience compared to existing products.

HOW WE WORK - OUR SECRET

JACOB JENSEN® creates products based on people’sneeds and dreams. We dig deeper, work harder and aim higher to make products functional, intuitive,simple, beautiful and exciting, hence building an emotional relationship between the user, the product and the brand.